tips
How to care about your audience?
Customer-centricity is a must
Knowledge sharing is necessary for the work and development of a company. It is continuous and has no boundaries between departments or levels of employees. But in order for it to be efficient and environmentally friendly in a huge flow of information, it is important to remember three things:
Knowledge sharing is a process
This is not only a 50-page presentation sent to a colleague in the mail with the words: "I was at the conference. Look, interesting stuff. "

What does it mean: prepared visual content (presentation, research materials, video) is an important and useful thing, but it will not be useful on its own if:
  • topic for your counterpart is completely new
  • there is some context that is important for this material
  • a person may not understand why he or she should learn it
Training should mind the needs of the audience
Try to formulate what problem you solve for others.

What it means: while telling, showing, explaining something, think about it's meaning for the people, and not just for you.

Example:
Your need: Talk about a new process that everyone should work on
Problem of the audience: One more process again. There will be even more work. Will this process replace any other? I even have not got used to the last one. Changes. Again.

Questions that may help you:
  • Does this knowledge change people's lives? Make it better? Add complexity?
  • What is the best way to build a process so that people make the most of their own benefits?
  • What is the best way to put why I am now telling/showing it to them?
Level of audience determines the process
Different levels of immersion in the topic require different methods
What it means: always think about what people know about your topic.
Determine the depth and details required for the audience. For example, a beginner in a topic does not need to be loaded with details, because when working with people for whom a topic is new, the most important thing is to arouse interest in it. This will allow people to go to the decision to understand / learn / master and so on.
You can determine the level of the audience using a simple line of competency
We all constantly move from one stage to another within a specific area. And at the same time we are at different stages in all our knowledge, abilities and skills
1
Unconscious
incompetence

Here we do not even know that we may not know something
Peter is a young production plant worker. He has a specialized education, but he still has no idea about the intricacies of the technological process and the features of the equipment
2
Conscious
incompetence

We understand that we have learned something, but we are aware that we are still incompetent in this matter
Mentor introduces Peter to the site. Peter understands: higher degree is a must, but he still has a lot to learn.
3
Conscious
competence

We understand that we already have knowledge and skills. But in order to apply them, we must focus and make some efforts
Peter works diligently with a mentor, studies technological procedures. As a result - he is allowed to work without a mentor. He independently copes with his work tasks.
4
Unconscious
competence

When we already have the knowledge and use them, and this does not cause difficulties, it happens automatically. We have a skill.
5 years later: Peter is an experienced expert. And he will become a mentor for a newbie
Divide the groups of people. Do not bring together people with varying degrees of immersion in the topic, unless the more experienced ones have a special role to play (for example, being mentors on the topic for others and sharing their practical experience)
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